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Site Optimization Phases
Phase 1: Selection of Services
You are welcome to browse through our site in order to
learn more about our services. Our SEO specialists would
also be happy to speak with you on the phone regarding
an SEO strategy for your site. Once you are ready for
optimization to begin on your site, you may choose a
service using our online sign-up forms. You may want to
include a Link Building Package and/or Pay-Per-Click (PPC)
management services when you sign up.
Phase 2: Keyword Analysis
We begin with your suggestions and then review your site
to compile a list of keywords to begin with. Our SEO
developers will then perform keyword research based on
traffic and competition. At that point, you may approve,
reject or suggest additional keyword research. (We will
go up to 3 rounds to allow you to choose the best ones
for your business.) Once a final list is approved, it
will be provided to you, and the promotion will move on
to the next phase.
Phase 3: Site Analysis
At this phase in the process, your site will be fully
analyzed by our SEO developers. An HTML validation will
be performed on your site's home page, ensuring that all
of the code is in working order for the search engines
to be able to easily spider through all of your homepage
text. Minor adjustments may be made at this point in
order to increase "spiderability."
We will also scan through your site's links to find any
broken links or images and check your site's server
status for problems or errors that could create problems
when the search engine spiders attempt to crawl through
your site. Our back end analysis helps to ensure optimal
search engine rankings as sites with improper coding
and/or server errors can become obstacles to higher
rankings.
Phase 4: Text Writing
During this phase, text will be created using your
finalized keyword list (from Phase 2). The text will be
written by one of our professional writers/editors and
uploaded into optimized pages for you.
Phase 5: Submission and Report
Many important things happen during the Submission and
Report phase. Your site will be submitted to major
search engines and directories. A site map will be
created for your site, linking to your newly optimized
pages, and we will make changes to your homepage code
and text. We will also run an initial ranking report on
your site to determine where your site might already be
indexed in the major search engines.
Phase 6: Completion
The completion phase lasts until the guarantee has been
met (not applicable for the 10 phrase "Start Up"
package). Initially, when the changes to your site have
been made and the submission and reporting phase is
complete, we will send you a completion email that will
contain your ranking report and additional tips for
keeping your site search engine friendly and optimized.
A second ranking report will be provided to you three
months from the completion date and again at five months
to help you track your site's progress to the tops of
the search engines.
Summary:
- We perform keyword research to develop a list of
keyword phrases that have a high amount of search
traffic but won't be so competitive that your site
doesn't have a chance to reach the first page of
search results.
- Our research is geared toward finding targeted
keyword phrases that people search for when they are
ready to buy.
- We optimize your site in order to position your
listings on the first page of the search results in
the major search engines.
- Top-ten placement is guaranteed* (within 10
months, but is not applicable for the 10 phrase
"Start Up" package). This process can be much faster
when combined with a link program. Terms and
conditions apply to the guarantee.
- Many of our clients are currently seeing top ten
rankings at just two and half months after the
promotion has been complete.
- This is a long-term promotional solution for
your site.

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