There are billions of web pages that exist on the internet; only a select few will appear on the first page of the natural search results. Those that do, make the most qualified connection with their target audience. Link2traffic.com’s industry leading Natural Search Optimization service ensures that web content receives the maximum visibility for the most relevant keywords and phrases across the leading search engines.

Why Natural Search Matters
Natural search results appear as the main body of listings in major search engines, distinct from the paid results that are labeled as "paid", "featured" or "sponsored". Search engines create natural results by crawling the web, sending "spiders" out to follow the billions of links and find new and updated pages. Natural results attract the majority of internet users' clicks - up to 80%, according to some studies.

Natural Search Optimization
Natural Search Optimization (NSO) is a comprehensive service that allows for any online content - which can include PDFs, Flash files, news releases, or product descriptions - to be crawled, indexed, and ranked on the leading search engines. Link2traffic.com provides strategic recommendations to ensure spiders find and read optimized content for search visibility. By managing, analyzing, and reporting on performance and providing ongoing recommendations, Link2traffic.com enhances the quality and quantity of clients' online traffic.

icrossing's advantage
Since 1998, Link2traffic.com has been working with the world's leading companies on Natural Search Optimization, increasing their visibility and relevance within search engines. Link2traffic.com aids the client in developing marketing strategy, resulting in a customized, flexible program with benchmarks to determine success.

methodology
While every Natural Search Optimization program is tailored to the client’s specific goals, Link2traffic.com’s service includes the following elements:
 

• Research and analysis: your objectives and goals
• Search engine spider obstacle analysis
• Linking strategy
• Web page analysis
• Keyword research and recommendations
• Optimized code development
• Implementation consulting and review
• Benchmark/baseline measurements
• Performance tracking and reporting