Search Engine Ranking, demystified!

SEO is short for "search engine optimization." To have your site optimized for the search engines means to attempt to have your site appear in the top of the search engine results pages whenever a specific keyword is typed into the query box.

Search engines have two types of listings: those that are paid for, which are usually distinguished as "sponsored links" and those that are organic.

To the right is a screen shot of a Google® search results page. The listings in red are paid ads, and the listings in the green area are organic results.

A comprehensive search engine marketing campaign may encompass both organic optimization for long-term success and a Paid Advertising campaign for immediate results. Feel free to contact a search engine marketing consultant at 1-877-259-7776. We can help put together a marketing strategy for your site's needs.

Each organic search engine ranking places emphasis on variable factors such as the design and layout, keyword density and the number of relevant sites linking to it. Search engines constantly update and refine their ranking algorithms in order to index the most relevant sites. Other variables that have an impact on search engine placement include the following:

1. Keywords: Choosing the right keywords is critical to SEO success.
2. 301 Redirect: The primary search engine friendly way to redirect your domain name.
3. Link Popularity: Work to increase traffic by exchanging or achieving links from many high-ranking sites.
4. Web Themes: Create a content rich site broken down into "themes."