When engaging in search engine marketing, website visitor tracking is critical to success. One of the first things Link2traffic.com teaches its clients is its credo: If you can’t measure it, you can’t manage it. For any type of online marketing, you need a system for tracking and measurement, and Link2traffic.com designed such a technology specifically for search.

Search Engine tracking
Over the last six years, Link2traffic.com has been developing and improving its proprietary technology, Link2traffic.com search tracking, a web analytics system focused on search engine visitor traffic and behavior. link2traffic.com maps a customer's interest to an action, bridging a critical gap and removing guesswork.

what  live tracks

• Site Statistics: visitors by hour, unique versus returning visitors
• Keywords: website traffic / sales / actions generating keywords & phrases
• Search Engines: referring search engines, geographic locations of search- referred visitors
• Actions: daily totals of actions (sales, leads, etc.) by program / campaign
• Page and Site Statistics: top pages by number of page views, top entry and exit pages
• Comparisons: natural versus paid, campaigns on different search engines

benefits of live support
Live support measures results down to the keyword and search engine levels. The reports it produces are easy to understand in seconds, providing a quick, crisp search engine marketing summary. The search tracking technology is focused exclusively on search and search user behavior, providing clients with a clear focus of their return on investment. live support, backed by Link2traffic.com's strategic insight, identifies opportunities for growth and improvement, ensuring every dollar is well spent.

intelligence behind the data
Data and metrics are only as valuable as what you do with them. Link2traffic.com's client services and research teams analyze website visitor tracking data to develop ongoing strategic recommendations for continual program enhancement.

The best results occur when clients run multiple programs and campaigns, and Link2traffic.com's team can then cross-analyze the website visitor data. Whether it's a three-month targeted campaign or a multi-year, multi-pronged program, Link2traffic.com always maps the analysis to the client's goals, objectives, and predetermined success metrics.