The most simple and effective way to reach customers, gain visibility, and pay for only qualified traffic to your website is to engage in paid search. There are three primary ways to do this: cost-per-click / keyword advertising, shopping portal media, and paid inclusion / XML feeds. Link2traffic.com evaluates which will work best for each client.

cost-per-click / keyword advertising
The keyword advertising running above and alongside natural search results in Google, Yahoo!, MSN, and other leading search engines are a proven way to connect with customers when they're looking for your products or services. In this auction-based model, advertisers bid on keywords and pay on a cost-per-click basis; keyword advertising is priced on supply and demand.
Link2traffic.com's services include keyword research and evaluation, budget allocation, ad copywriting, landing page optimization, strategy, tracking, reporting, analysis, Audience Match™, and bid management. Link2traffic.com delivers qualified customers and measurable results down to the individual keyword level for the best possible return on investment.

shopping portal media
Shopping portals such as Shopping.com, BizRate, and MySimon provide keyword results that include product details and comparisons to help shoppers make informed purchases. Advertisers can bid on keywords and the ads appear in sponsored sections, similar to how ads appear on search engines. Over half of online shoppers first go to a shopping portal when they are looking to buy, so this is an ideal venue for online retailers.

Link2traffic.com facilitates connections between merchants and consumers with its comprehensive management service that includes submission, reporting, optimization, and analysis. By utilizing Link2traffic.com's expertise and best practices, clients gain a strategic partner that leverages the portals to achieve greater overall search visibility.

paid inclusion / XML feeds
Certain search engines, such as Yahoo!, Fast, and AltaVista, allow advertisers to pay to quickly have web pages indexed; these pages reside within the natural results and are not labeled as "paid". For sites with a large number of pages or URLs, this is done through XML feeds - a technology that enables pages deep within a site, such as a product page four levels below the homepage, to be indexed nearly instantly. XML feeds are priced on a fixed cost-per-click rate, without any keyword bidding.

Creating an XML feed is one thing - optimizing it is another. Elements of Link2traffic.com's feed optimization include: performance analysis, managing to ROI and branding metrics; keyword research & analysis; and title and description edits to include a call to action and price point mentions. This service is ideal for sites that update inventory on a regular basis. New products can be quickly integrated into the campaign, while discontinued or out of stock items can be easily removed.

benefits of paid search
Paid search is cost effective and delivers quantifiable results to the marketer. Better yet, every customer viewing the ad is pre-qualified, expressing interest in the relevant product or service by entering a given keyword. This adds up to a strong return on investment measurable down to the keyword. Throughout the process, Link2traffic.com continuously optimizes the campaign so every dollar is spent wisely.

Disclaimer
*Please note that in order to maximize the return on investment for your business and due to the uncertain nature of the internet, Link2Traffic must allow for three months of Keyword Ad Campaigns in order to realize the guaranteed clicks. After this three month period, we guarantee to deliver the number of clicks specified in your package. This guarantee is subject to certain terms and conditions. If Link2Traffic does not meet the guarantee in any month beyond the initial three month period by not delivering all clicks that are guaranteed, the unfulfilled clicks will be rolled over to the following month unless the customer calls and requests a refund for the unfulfilled clicks. If the customer does request a refund for unfulfilled clicks then those unfulfilled clicks will not be rolled over to the following month.

Paid Search Management requires a live Web site before delivering any ad clicks. Please make certain you have a live Web site in place or plan to set one up as soon as possible before purchasing Paid Search Management. Lack of a live Web site does not defer charges.

Link2Traffic Paid Search Management packages only apply to English language Web sites advertising on US based search engines. Link2Traffic reserves the right to reject Web sites which contain offensive or inappropriate content.

Due to the volume of keywords generated through Paid Search Management, Link2Traffic will not perform trademark searches on keywords that it recommends. Link2Traffic® reserves the right to remove or delete keywords in the event that a third party demonstrates to Link2Traffic® that a customer's use of a keyword may infringe such third party's intellectual property rights